You are purchasing one Badge Reel. I use Genuine Swarovski crystals on my "Blinged" Badges. Each badge is handmade by me. Every badge has an alligator clip and a swivel back. Looking for a custom badge, just ask. I LOVE CUSTOM ORDERS! Badges available in any theme. Check back often to see what's new at Blue Rose Designz! Thank you for visiting my site.